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Ather Energy: Complete Business Model
Ather Energy, founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, has grown from a startup into India’s leading EV brand with a ₹23,601 crore market cap. Backed by Hero MotoCorp and Flipkart founders, Ather revolutionized mobility with smart scooters like the 450X and Rizta and its 4,000+ charger Ather Grid. With 17% market share, strong IPO success, and rising revenues, Ather is driving India’s sustainable electric future.
surajit bhowmick
2 days ago8 min read


Lenskart: Complete Business Model Analysis
Lenskart, founded by Peyush Bansal in 2010, has grown into India’s leading tech-enabled eyewear brand with a vertically integrated, omni-channel model across Asia. This detailed analysis covers Lenskart’s founder journey, business strategy, financial growth, funding history, and IPO plans, highlighting its innovation, profitability, and market leadership in the global eyewear industry.
surajit bhowmick
Oct 1211 min read


Groww: Complete Business Model Analysis
Groww, India’s largest retail investment platform, serves 15M+ active users with ₹2.6T in assets, capturing 26% NSE market share. Founded by Flipkart alumni in 2016, Groww offers brokerage, mutual funds, and wealth advisory services. With $7B valuation and strong IPO plans, it leads digital investing through zero-commission mutual funds, stock trading, tier-2/3 expansion, and investor education, making it a top fintech choice for retail investors in India.
surajit bhowmick
Sep 286 min read


Zepto: Complete Business Model Analysis
Zepto, India’s fastest-growing quick-commerce startup, has raised nearly $2B but is still far from profitability. This in-depth analysis explores its funding history, competitive strategy against Blinkit and Swiggy Instamart, financial performance, and rising backlash over hidden fees and dark patterns. We also cover Zepto’s IPO plans, SWOT analysis, and what the future holds in the cutthroat 10-minute delivery market.
surajit bhowmick
Jul 2712 min read


Monk Entertainment: Complete Business Model Analysis
Monk Entertainment, co-founded by YouTuber Ranveer Allahbadia and Viraj Sheth, is a leading Mumbai-based influencer marketing and digital media agency. Known for its 360° services in talent management, video production, and brand campaigns, Monk-E represents 80+ top creators and serves brands like Nykaa, Puma, and Sony Music. With ₹100 crore in annual revenue and a youth-driven approach, it’s redefining India’s digital content and creator economy.
surajit bhowmick
May 179 min read


MyInvestorList: Complete Business Model Analysis
MyInvestorList simplifies startup fundraising by connecting founders with angel investors. Here’s a deep dive into its business model.
surajit bhowmick
Feb 86 min read


BeastLife: Complete Business Model Analysis
Gaurav Taneja, aka Flying Beast, and his Co-Founder Raj Vikram on Shark Tank India. A Complete BeastLife's business model step-by-step.
surajit bhowmick
Jan 54 min read
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