Zepto, India’s fastest-growing quick-commerce startup, has raised nearly $2B but is still far from profitability. This in-depth analysis explores its funding history, competitive strategy against Blinkit and Swiggy Instamart, financial performance, and rising backlash over hidden fees and dark patterns. We also cover Zepto’s IPO plans, SWOT analysis, and what the future holds in the cutthroat 10-minute delivery market.